The public relations industry has taken a big hit due to pandemic induced budgets cuts. According to a survey of PR and marketing professionals, almost two-thirds of clients reduced communications budgets as a result of the pandemic, 90% of PR agencies said clients had postponed campaigns, and one in five agencies laid off staff and instigated furloughs. Now one year after COVID-19 locked down the planet, what is the current state of the PR and marketing industry? Joining Joe this week is Amanda Whitcroft, the Founder of Panda PR & Marketing who talks about how she successfully pivoted her agency’s focus from the hospitality industry to the health and tech sectors during the pandemic.
About Amanda Whitcroft:
Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.
Hosted By: Joe Pardavila