What do you do when you create a company that connects fans at concerts and includes a 50-college tour to test the idea? And then a pandemic happens. You pivot. Joining Joe this week is Sarah Figueroa, the Founder & CEO of Geojam, the first rewards-based music platform bringing artists and fans together.
About Sarah Figueroa:
Sarah is Founder & CEO of Geojam, the first rewards-based music platform bringing artists and fans together through customized experiences and limited-edition product drops. Sarah is passionate about accelerating consumer businesses to create meaningful, positive experiences; prior to Geojam she launched One Box Industry, an experiential marketing agency where she served as CEO and oversaw social strategies, artist endorsements, and music sponsorships for some of the world’s leading brands and events including SXSW, Art Basel, New York Fashion Week, Combs Enterprises, Diageo, Sennheiser & Universal. A known thought leader with deep expertise applying and evolving marketing solutions, Sarah has been globally recognized for her work in the music industry by Google as well as for her role in marketing the book Friction that quickly propelled to #1 on Amazon’s best seller list. She sold her first company Undorm; a “For the student, by the student” real estate brokerage firm recently featured on Bravo.
Hosted By: Joe Pardavila