This episode could be titled “Everything You Always Wanted to Know About Hand Sanitizer, But Were Afraid to Ask”. This week, Joe is joined by Alastair Dorward, the CEO of clean wellness company, OLIKA. Joe & Alastair talk about how hand sanitizer became as sought after as the latest X-Box and how OLIKA is changing the hand sanitizer game.
About Alastair Dorward:
Alastair is a passionate builder of mission-driven consumer brands. He specializes in working with brand founders to bring their vision to life. In the spring of 2019, Thorne and Nic Perkin, the founders of OLIKA asked Alastair for help in taking OLIKA to the next level. Seeing the potential to use design and better-for-you formulation to transform a commoditized category, Alastair jumped at the opportunity. Since re-launching in September of 2020, OLIKA has redefined the hygiene category at an inflection point in human healthcare. As Founding CEO of method, Alastair in partnership with founders Eric Ryan and Adam Lowry, built a $100MM wholesale brand that changed the landscape of the industry, and created significant value for investors.
Over the last 25 years, Alastair has served as CEO/President with founders in the food, personal care, home decor, household, fragrance and skin-care categories to build lasting and successful brands.
Hosted By: Joe Pardavila