Episode 18 | Part Two: False Starts

Episode Information

Greg wraps up his discussion with Harvard Business School professor and author of the new book, Why Startups Fail, Tom Eisenmann. In part two, Tom shares some of the best traits of a successful entrepreneur, why success with early adopters can be misleading, and how investors can choose a good deal.

About Tom Eisenmann:
Tom is the Howard H. Stevenson Professor of Business Administration at Harvard Business School (HBS) and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he’s led The Entrepreneurial Manager, an introductory course taught to all first-year MBAs, and launched fourteen electives on all aspects of entrepreneurship, including one on startup failure. Eisenmann has authored more than one hundred HBS case studies and his writing has appeared in The Wall Street Journal, Harvard Business Review, and Forbes.