This week’s bootstrapper is Shannon McLinden, the founder of FarmHouse Fresh. Shannon was sick of her office job and decided to start a skincare line that would go on to be found in over 4,000 spas, resorts, and boutiques around the globe. In part one, Shannon talks about how she was a born entrepreneur, how she built her brand from scratch, and how FarmHouse Fresh’s mission drives the company.
About Shannon McLinden:
Shannon McLinden, is the successful entrepreneur who began tapping into her innovative green thumb by launching FarmHouse Fresh®, a skincare company that grows organic extracts and crafts high nutrition skincare from their hilltop ranch in McKinney Texas, serving their formulas in farm to table spa treatments through thousands of spas, hotels and resorts around the world from Dallas to Dubai. The products embody Clean Beauty, and feature mouthwatering epicurean scents and freshly-harvested locally-grown ingredients including those grown on the company’s farm. In 16 years, the company has quickly risen to become the Favorite Body Care Line of spa professionals (as voted by top luxury hotel and resort spas and day spas) through American Spa Magazine’s Professional’s Choice Awards. The spas and their discriminating shoppers appreciate the unique heirloom ingredient blends, exquisite textures, and results-driven actives that allow even the seasoned spa-enthusiast to walk out more radiant than before the facial began. Animal lovers find the brand particularly endearing. Not only are the products Cruelty- Free, the company also actively pursues Cruelty “Saves” by using a portion of revenue to rescue and rehabilitate abused farm animals — cared for at the company’s ranch and sanctuary by FarmHouse Fresh® employees. Many of the FarmHouse Fresh® rescue animals are as famous as the products themselves, as consumers watch their journeys and champion their recoveries through a seasonal, printed Farmanac® booklet “Seen & Herd Around the FHF Farm,” as well as online videos and Farmanac® blog.
“We believe we bottle joy in every jar,” says McLinden, with top-selling products like Pink Moon® Shea Butter Body Cream formulated with house-grown organic heirloom cucumber extract, and scented with soft powdery notes, raspberry and spun sugar, and Splendid Dirt®, an organic pumpkin puree and mud mask that visibly shrinks the look of pores. She adds, “If you give FarmHouse Fresh as a gift to someone you love, and they don’t delight in opening the jar, we haven’t done our job!” The company offers both Organics (certified to NSF Ansi 305) and Natural products (use a combination of certified organics and naturally derived ingredients; all free of parabens, sulfates, mineral oil, phthalates and other harmful ingredients.) Each Natural product is marked with the estimated percentage of natural ingredients, and whether the product is Vegan, Gluten-Free or both.
FarmHouse Fresh is carried at thousands of locations throughout the U.S., Caribbean, Mexico, Canada, and United Arab Emirates including top tier destinations like Sandals & Beaches Resorts, Four Seasons, Ritz Carltons, The Woodhouse Day Spas, Margaritaville Resorts, Dollywood, Westin Dubai and many others. The company has repeatedly been voted Favorite Body Care Line, as well as the top 2 favorite brands in other categories including Favorite Skincare Line, Favorite Natural Line, Favorite Indie Brand, and Favorite Education, by spas through American Spa Magazine Professionals’ Choice Awards.
In January 2008, McLinden was a recipient of the “Make Mine A Million Dollar Business Award” from American Express Open & Count Me In, the leading national not-for-profit provider of resources and business education for women entrepreneurs. McLinden spent time throughout college as a motivational speaker for teens and is the author of a book, The Me Nobody Knew, published in 1998, which details the struggles and triumphs of overcoming her teen years. Today, the book is sold in two languages: English and Taiwanese, and is used as curriculum in middle school, high school and college classes throughout the U.S. and Canada.
Shannon McLinden graduated with her BS in Journalism in 1997, and her MBA in 1998, both from Texas Christian University. She resides in McKinney, Texas.
Hosted By: Tim T. Mercer